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Thursday, March 8, 2012

To create this Wordle, I used the results from tweetfeel. The results were positive, with 84% of the tweets being considered positive.
This word cloud was created from the Twitter Sentiment results. The results were positive, but not as much as with tweetfeel. 77% of the tweets were deemed positive. I don't think the ratings tool are related to word count. I think they are much more related to key words in the tweets. Sometimes using key words as the method of rating yields false results. For example, I searched the movie Inglourious Basterds. One of the tweets said, "Inglourious Basterds sucks me in every single time." This was deemed to be a negative response by tweetfeel, presumably because of the word "sucks." However, I think it is clear that this should be considered a positive tweet about the movie.

Monday, March 5, 2012

ClickFox

ClickFox is a data management company that helps businesses capture, store, and analyze customer data. For most companies, there are many different channels between the business and the customer. The customer can interact with the company in several ways: web, voice self-service, CRM, email, chat, SMS, surveys, social networks, automated retail and others. Each interaction provides can provide useful insight into the customer. However, gathering information from each channel and organizing the data into one warehouse is often a difficult task. ClickFox helps to capture all this information and store it. One service ClickFox provides is called CEAi. CEAi is about analyzing customer behavior. The areas of analysis include: self-service effectiveness, first contact resolution, customer satisfaction, customer retention and loyalty trends which are identified for financial services, wireless/telecom, utility, insurance and healthcare. Specifically, ClickFox analyses Wireless OS Costs(Are non-working apps causing problems?), authentication(What is easiest for your customer?), self-service (Improving the self-service experience for the customer), and Repeat Contact Behavior by Geography (Where are customers calling from?).
I think ClickFox is something that would be useful that service customers all across the country. It helps the company obtain information which is needed to compete. The CEAi is particularly helpful because it helps the company realize where it is losing money. For example, the Wireless OS cost analysis helps the company define where mobile applications have problems and could be costing the company excessively.
This is an image taken from the ClickFox website. It is referring to the Repeat Contact by Behavior analysis.

Cloudera

1) Hadoop is a big deal because it helps companies handle the massive amounts of date most businesses must use to be competitive in today's market. Hadoop helps companies by providing reliable data storage and using MapReduce to help process all the data. MapReduce is a technique which helps companies to process lots of data different machines at the same time. Also Hadoop servers will still be able to deliver data when a system experiences server failure. 2) Cloudera is a software company which creates Apache-Hadoop products. Much of their expertise and products are in data management. 3) PIG is a sort of query language which works with Hadoop. It helps query databases and assist the MapReduce process. 4) HIVE is a type of data warehouse system which works with Hadoop. A HIVE warehouse can provide data summaries, analysis, and be queried. 5) Cassandra is a database management system. It does not use SQL, but instead mergers column-oriented and row-oriented storage. 6) Mahout allows for large data sets to be processed to be distributed over multiple machines using a simple programming model.